What would be the benefits andlimitations of a non-probability sampling approach?
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A major advantage with non-probability sampling is that—compared to probability sampling—it's very cost- and time-effective. It's also easy to use and can also be used when it's impossible to conduct probability sampling (e.g. when you have a very small population to work with).
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A major advantage with non-probability sampling is that—compared to probability sampling—it's very cost- and time-effective. It's also easy to use and can also be used when it's impossible to conduct probability sampling (e.g. when you have a very small population to work with).
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