ਸੁਵਿਧਾ ਅਨੁਸਾਰ ਨਮੂਨਾ ਤੋਂ ਕੀ ਭਾਵ ਹੈ?
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Convenience sampling is defined as a method adopted by researchers where they collect market research data from a conveniently available pool of respondents. It is the most commonly used sampling technique as it’s incredibly prompt, uncomplicated, and economical. In many cases, members are readily approachable to be a part of the sample.
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