1) 1 point Marks & Spencer (M&S) is an upscale clothing retailer, whereas Max is more of a discount store in clothing. M&S offers gift wrapping service to all its customers whereas Max does it only for few gold loyalty card holders. For M&S gift wrapping is expected by customers as a part of its customer service strategy whereas for Max gift wrapping is a part of customer service strategy. a. Basic, Extended b. Extended, Extended c. Basic. Above & beyond d. Basic, Basic
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Answer: basic, basic
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