Question

1. (a) How would define consumer behavior? Can you define the scope of consumer behavior?
―Consumer behavior is a dynamic process, and consumerism is the very nature of modern
era‖- Discuss the statement in the light of Indian consumer with respect to global consumerism
culture.

Answer 1

Answer:

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940-50s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics).



Answer 2

Answer:

You can bring costumers in shop with little love and allow them to freely react little