Question

1. Advertisements are not just about marketing or promoting brands. They change perceptions, create awareness and reinforce attitudes. Manytimes, they arealso the harbingers of a significant social cause. Is there any such T.V. advertisement that grabs your attention? Write about it and say why is the advertisement after your ownheart? If you get an opportunity to create an advertisement, which social issue will you like to highlight? Express briefly the impressive way in which you wish to do it?

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Answer 1

Answer

Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another.

Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another.The communication process is a part of any advertising or marketing program. When the marketer wants to communicate to the audience that he has a good or service which can be sold, he will construct the message and send it to the prospective customer or customers.

Marketing Communication Process

Marketing Communication Process – 8 Fundamental Elements

The marketer needs to understand the fundamental elements for effective communication. Two parties in a communication process are sender and receiver; message and media are communication tools, whereas major communication functions are – encoding, decoding, response & feedback.

i. Source or sender or communicator

ii. Encoding (putting the thought or idea in symbolic form)

iii. Message (the set of symbols for transmission)

iv. Media (the path through which the message moves) from Sender to Receiver.

v. Decoding (assigning meanings to the symbols transmitted by the sender).

vi. Receiver or audience or destination.

vii. Response (the set of reactions that the receiver has after having been exposed to the message).