Question

1) Almost a decade after online grocers rushed to serve customers at the click of a mouse, the
Indian consumer has yet to fully embrace online grocery shopping. A humble 4 per cent of
the country's grocery spending occurs online today, whereas other retail categories have
witnessed much deeper e-commerce penetration from 25 per cent for footwear and
apparels to upwards of 50 per cent for mobile phones and books. The grocery category
remains one of the rare exceptions in the sense it is still playing catch-up.
a) Differentiating between the three analyze which needs, wants and demands are the
online grocers fulfilling. (3 Marks CLO-1)
b) What value can such companies provide to and get from customers? (2 Marks CLO-1)
c) Enumerate the macro-environmental factors which could have / are having an effect on
the online grocery industry. (15 Marks CLO-2)​

Answer 1

Answer:

E-commerce accounted for roughly 2.6% of U.S. food and beverage retail sales in 2019, but the projected growth in online grocery activity would raise that sales percentage to 3.5%, or nearly $38 billion.