1. Bhavna has started a beauty saloon in a popular market in Kanpur. She has employed
seven people to ensure smooth running of her business. As a part of orientation training
Case Study Based Questions
of her new staff, she emphasizes on the following aspects:
a . each one of them is expected to work consciously on creating a desired service on that the customer and undergoes a favorable Experience At The Salon .
b. the various necessary equipments and things are available with us along but the services have to be performed as and when the customer ask for it .
c. the services have to be offered in accordance with their different demands and expectation of different customers
d. the staff should make deliberate effort to see participants of the customer in the Service Delivery process .
identify the different features of services have been described in the above lines
Answers
Answer:
Everything you need to know about features of services. Services are unique and four major characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.
The services literature highlights differences in the nature of services versus products which are believed to create special challenges for service marketers and for consumers buying services.
To help understand these differences a number of characteristics that describe the unique nature of services have been proposed.
The peculiar characteristics of services create challenges and opportunities to the service marketers. Services have some important characteristics that have implications for marketing.
Explanation:
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