1. Chocolate diamonds are actually brown diamonds and, compared to the well –
known white diamond, they aren’t worth much. Diamonds are produced in
mines. The best-known diamond mines are in Australia. South Africa and Russia.
The largest diamond mine was discovered in 1976 in the desert of Australia near
a little Creek named Lake Argyle. Diamonds are created under very extreme
conditions of pressure and high temperature. It is a general misunderstanding
that there exist only white colourless diamonds exist in many different colours.
2. In all the diamond mines of the world, almost 80% of all diamonds produced are
brownish in colour. Because they were found in such large quantities compared
to the other coloured diamonds, they were considered as low- value diamonds,
only good for industrial sector. But a famous man called Le Vian came with a
marketing campaign to increase the popularity of the chocolate diamond. Instead
of calling it a brown diamond, he gave it popular names like caramel, chocolate,
cinnamon and cognac. Since his marketing campaign, chocolate diamonds are
becoming very popular.
3. The value of a diamond is based on its shape, brightness and colour. Because
white diamonds are rare, their value is based on the fact that there are not many
white diamonds around. But if you look at the shape and brightness, then the
brightest diamond in this world known to man is a brown diamond. Before the
development of the Argyle diamond mine Australia in 1986, most brown
diamonds were considered worthless for jewellery; they were even not assessed
on the diamond colour scale, and were predominantly used for industrial
purposes. However, marketing strategies changed in the 1980s and brown
diamonds have become popular gems. The change was mostly due to supply: The
Argyle mine, with its 35 million carats (7,000kg) of diamonds per year, makes
about one-third of global production of natural diamonds; 80% of Argyle
diamonds are brown. The percentage of brown diamonds is lower in other mines,
but it is almost always a significant part of the total production.
Questions:
1. The wrong notion about diamond is that ___________
2. Why are white diamonds considered more valuable?
3. The value of a diamond is based on its ________
4. When and where was the largest diamond mine discovered?
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