1) define impulsive customers and explain the suitable marketing strategies that can be applied on them
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Definition: Impulsive buying is the tendency of a customer to buy goods and services without planning in advance. When a customer takes such buying decisions at the spur of the moment, it is usually triggered by emotions and feelings. ... Impulsive buying means making an unplanned purchase.
Explanation:
The first tip is simple: Make it easy for them to buy. Don't make the customer jump through hoops when looking for a CTA. ...
Price Matters. And that will impact how long actually the buying stage will take for your impulsive shopper (any buying stage). ...
Incentives. ...
Retaining your customers.
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