1. Define market & marketing
2. Explain the features of marketing,
3. who is a marketera
4. Define marketing management
5. Explain the process of marketing managed
6. Distinguish between marketing's setting
To Explain the marketing management Concepts
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Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.
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