Question

1. Differentiate between offensive and defensive tactics
with the heln Afeyamotes in the context​

Answer 1

Answer:

Offensive and defensive marketing strategies have distinct benefits, depending on the status of your small business and how successful you are in your local market. An offensive strategy provides a means for your new business to hit the market strong and establish a presence, whereas a defensive strategy can help keep you at the top of your local industry. Each type of marketing requires careful planning and resource allocation to reach the largest number of consumers

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