1. Differentiate between the three primary research purposes
2.Briefly explain the main similarities and differences between interpretive and critical approaches.
3. What are the major strengths of each approach reviewed in this chapter? What dimensions of social reality are highlighted under each approach? In order to transform this question into an activity, select a current event from a newspaper. What are the issues one would need to explore in order to better understand the roots of this topic? What would each research approach offer this process?
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1. primary research are:
research are:Interviews (telephone or face-to-face)
research are:Interviews (telephone or face-to-face)Surveys (online or mail)
research are:Interviews (telephone or face-to-face)Surveys (online or mail)Questionnaires (online or mail)
research are:Interviews (telephone or face-to-face)Surveys (online or mail)Questionnaires (online or mail)Focus groups.
research are:Interviews (telephone or face-to-face)Surveys (online or mail)Questionnaires (online or mail)Focus groups.Visits to competitors' location
2. Interpretive research takes varying viewpoints into account while analyzing and explaining sociological data and conclusions. In contrast, the critical method questions conclusions by using different disciplines. The critical method seeks to correct sociological conclusions or to disprove faulty conclusions.
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