1) Distinguish between Primary data and secondary data. Which of these two set
of data is more reliable and why?
ith reference to
Answers
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Answer:
1. Primary data is the first data collected by a researcher for the first time. Whereas secondary data is a data that is already collected by someone earlier.
2. Primary data is called real-time data. While this is not real-time data, it is related to the past.
3. The process is very much involved in collecting primary data. While collecting secondary data it does not involve much process but rather quickly and easily.
4. Primary data is cost-effective. While it is economical.
5. The primary data takes a long time for collection. While secondary data takes a shorter time than primary data for collection.
6. Primary data is available in crud form. While it is available in processed or refined form.
7. Primary data is more accurate than secondary data. While it is less accurate than primary data.
8. Primary data is more reliable than secondary data. While secondary data is less reliable than primary data.
9. There is also difficulty in collecting data. While there is no difficulty in collecting data
Explanation:
Primary data is more accurate and reliable while secondary data is relatively less reliable and accurate. This is mainly because the secondary data sources are not regulated and are subject to personal bias. A good example of this is business owners who lay bloggers to write good reviews about their product just to gain more customers.