1.For each of the following, describe potential benefits and drawbacks of a sponsorship relationship:
a. BMW and the Snowboard FIS World Cup
b. Bank of America and the Chicago Marathon
c. Mattel Corporation and the Special Olympics
2.What are the four alternative pricing strategies that marketers use? Give an example of the circumstances under which each might be selected
Answers
Answer:
1
A
:
Even a base-model BMW comes standard with more features than most fully loaded models of other brands. This gives you exceptional value for your purchase. BMWs also are in constant demand, meaning they don't really lose their value as much as some other vehicles, so you'll always to able to sell it for a great price
:
The FIS Snowboard World Cup is an annual snowboarding competition, arranged by the International Ski Federation since 1994. Throughout the years they have come and gone different disciplines, and categories that grouped some of the disciplines.
B
:
The Bank of America Corporation is an American multinational investment bank and financial services holding company headquartered in Charlotte, North Carolina. Founded in San Francisco, Bank of America was formed through NationsBank's acquisition of BankAmerica in 1998
:
The Chicago Marathon is a marathon held every October in Chicago, Illinois. It is one of the six World Marathon Majors. Thus, it is also an IAAF Gold Label race. The Chicago Marathon is the fourth-largest race by number of finishers worldwide
C
:
Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California
:
Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and activities to 5 million participants and Unified Sports partners in 172 countries.
2
The four alternative pricing strategies used by marketers are profitability, volume, pricing to meet competition, and prestige.