1. Give two examples of two different industries for each level of product from core benefit to potential product.
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QUESTION
Give two examples of two different industries for each level of product from core benefit to potential product.
ANSWER
The core product satisfies the most basic need of the customer. For example, a consumer who purchases a healthy snack bar may be seeking health, convenience, or simply hunger relief. Footwear, status, and freedom are all legitimate core products.
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