1. He wrote different articles for -
Answers
So you want to be the world's best online writer, a David Ogilvy of the blogs, a Shakespeare of the social media.
Or maybe you just want to be good enough to get by on freelance writing.
Then again, perhaps it's somewhere in between: you want to pen a beautiful marketing strategy or communicate well with your teammates.
No matter the case, the questions are the same: Where do you get your writing education? and How do you improve?
I faced these questions and still face these questions as I aim to keep improving as an online writer. I majored in journalism in college. There wasn't a content marketing course back in the day.
Everything I've learned has been self-taught.
And I'd love to share some of my favorite lessons.
I've emptied my swipe file. What you see here is everything I've got. You want to learn more about writing for the web, content marketing, the most persuasive way to communicate online. Here's the place to start.
The Nuts and Bolts of Web Writing
1.Stock & Flow: The Ideal Writing Mix for Your Online Content
by Robin Sloane, Snark Market
Stock is your evergreen, tentpole content that draws traffic from the moment of publish to the end of time. Flow is the filler, the stuff that keeps your blog churning or your social media streams full. Check out the article for details.
2. David Ogilvy's 10 Most Valuable Lessons on Advertising
by Gregory Ciotti
David Ogilvy is widely considered the father of modern advertising, and his 10 most valuable lessons contain advice that worked when he wrote it in the 1960s and that work for online writers today. Here’s lesson #2 of 10.
The temptation to entertain instead of sell is contagious.
3. Web Copy That Sells: 9 Can’t-Fail Formulas
by Karri Stover, Business 2 Community
Pretty much the cream of the crop for copywriting formulas. Appetizer. Main course to follow.
4. The Minimalist’s Guide to Becoming a Better Writer
by Demian Farnworth, Copybot
Simple tips in 3 basic categories—reading, writing, and critiquing—to help you be a better writer.
4. If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement
by Kevan Lee, Buffer
Shameless plug alert! I wrote this article, but I didn’t really write it. All the formulas listed here are the incredible work of super smart writers and advertisers. It’s all them, none me.
6. My All Time Favorite Blog Post And Why It's So Great
by Jason Miller
Jason’s post on LinkedIn offers a great review of the factors that go into an all-time great post. Just a sampling of factors:
Unique voice
Easy to read
Has personality
Has fantastic visuals
Useful and inspiring
7. Minimum Viable Personality
by FakeGrimlock
Here’s the post that Jason Miller references as his “favorite blog post” of all time. It’s written from the point of view of a dinosaur.
Answer:
he wrote different articles for