1. How are eco museums different from more traditional museums?
2. What role does the internet play in marketing museums?
Answers
1.) Answer: Traditional museums focused on public administrations and in any case influenced by a nostalgic, traditional approach to the cultural heritage. Generally speaking, eco-museums have deep roots in the development of museology. They are in essence, museums which are more than institutes of cultural heritage preservation.
An ecomuseum is a museum focused on the identity of a place, largely based on local participation and aiming to enhance the welfare and development of local communities. Ecomuseums originated in France, the concept being developed by Georges Henri Rivière and Hugues de Varine, who coined the term ‘ecomusée’ in 1971.The term "éco" is a shortened form for "écologie", but it refers especially to a new idea of holistic interpretation of cultural heritage, in opposition to the focus on specific items and objects, performed by traditional museums.
There are presently about 300 operating ecomuseums in the world; about 200 are in Europe, mainly in France, Italy, Spain, and Poland.
2.) Answer: Museums use the internet not only to provide access to information but also to interact with visitors by getting feedback, comments, ideas and contributions. Social media play a key role in building communities of visitors who share information and develop taste. Museums need to respond to visitors' participation.
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