Question

1.How do customer relationship management systems help firms achieve customer intimacy?

Your answer




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Answer 1

Explanation:

Customer relationship management (CRM) systems integrate and automate customer-facing processes in sales, marketing, and customer service, providing an enterprise-wide view of customers.

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Answer 2

Answer:

Customer relationship management ( CRM) systems integrate and automate customer- facing processes in sales, marketing, and customer service, providing an enterprise- wide view of customers. Companies can use this customer knowledge when they interact with customers to provide them with better service or to sell new products and services. These systems also identify profitable or nonprofitable customers or opportunities to reduce the churn rate. The major customer relationship management software packages provide capabilities for both operational CRM and analytical CRM. They often include modules for managing relationships with selling partners ( partner relationship management) and for employee relationship management.

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