Question

1. How does media play an important role in formation of public opinion ?

2. Throw light on the role of print media in our lives.

3. What are the various types of electronic media ?

4. What is the social responsibility of media ?

5. What is right to information and how is it important ?

6. Explain the two types of advertisements.​

Answer 1

1) Public opinion can be influenced by public relations and the political media. Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. Since the 1950s, television has been the main medium for molding public opinion.

2) Print media includes a number of forms such as newspapers, magazines, ... Studied Mass Communications Theory, worked in communications

3) The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital

5) The Right to Information Act

The main aims of the RTI act are to provide clarity of information to the citizens of India, to contain corruption and to promote accountability in the working of every public authority.

6) Institutional and product are the two main types of advertising.

Answer 2

Answer:

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❄️1. How does media play an important role in formation of public opinion ?

Ans :- Public opinion can be influenced by public relations and the political media. Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. Since the 1950s, television has been the main medium for molding public opinion.

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❄️2. Throw light on the role of print media in our lives.

Ans :- It has started churning updated news in the print medium. ... It helps the daily circulation of the news and extends the news to every part of the country. Print media is a way for publishing any news in printing form.

Functions of print media are transmission information, entertainment, doing advertising and persuasive. Nowadays, internet has become a basic need for mostly people. During technology changing day by day, we are not only collecting data from internet, we also shopping through internet.

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❄️3. What are the various types of electronic media ?

Ans :- few types of electronic media;

• Radio - The radio is the oldest form of electronic media. There are hundreds of thousands of radio stations across the world and advertisements are frequent features on most of these. Advertising on radio dates back almost one hundred years and is the first form of spoken advertisement rather than a printed advertisement.

• TV - Television provides us with the highest volume of electronic media advertising. There are hundreds of advertisements shown on each channel per day and some slots are sold for millions to the advertisers as they will have such a high audience to watch their ad.

• Internet - Advertising on the internet has become increasingly popular as you can advertise to your target audience. Space can be bought on websites that the target customers would use and data can be collected about how many people clicked on the ad. This will give the company figures and statistics about how successful the advertising has been.

• Electronic advertising - Advertising on screens at bus stops, shopping centers and on ATM screens have also increased in the last decade. These usually advertise amenities and shops that are close by so that consumers will have them fresh in their minds when they are in the area.

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❄️4. What is the social responsibility of media ?

Ans :- Social responsibility theory allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both.

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❄️5. What is right to information and how is it important ?

Ans :- The basic object of the Right to Information Act is to empower the citizens, promote transparency and accountability in the working of the Government, contain corruption, and make our democracy work for the people in real sense.

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❄️6. Explain the two types of advertisements.

Ans:-

• Product Advertising - There are many different types of product advertising, such as pioneering, competitive and comparative. Product advertising promotes the product or service to the target market by focusing on its benefits.The purpose of using this form of advertising is to inform consumers about the product and create interest.

• Comparative Advertising - Another form of product advertising is called comparative advertising. This type of advertising is used to compare two or more brands together by specific factors. It is also used when a company is entering a market with strong competitors. The main purpose of this strategy is to convince the consumer that one brand is superior to all others.

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