1. Identify the correct sequence of steps in the marketing research process (from left to right).
A. Define the problem, Develop the research plan, Collect and analyse the data, Interpret and report findings
B. Develop the research plan,Define the problem, Collect and analyse the data, Interpret and report findings
C. Develop the research plan,Define the problem, Interpret and report findings, Collect and analyse the data
D. Develop the research plan, Collect and analyse the data, Interpret and report findings, Define the problem
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Answer:
the right answer is, d.
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option d is the right sequence
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