Question

1 Identify the four P’s in the marketing mix. [4]
2 Products can be grouped into four different types. Name the four types. [4]
3 What has to be taken into account to improve the chances of the successful development of a new product? [4]
4 What do you understand by the term brand? [2]
5 a) Give four examples of famous brands that have been established for many years. [4]
b) Why do you think each of these brands has lasted so long? [4]
6 What are the risks of launching a new brand? [2]
7 What has to be taken into account, and why, when deciding the packaging for:
a) new toy
b) a new chocolate bar? [4]
9 Why do some products have much longer life cycles than others? Use examples to illustrate your answer. [4]

Answer 1

Answer:

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Explanation:

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