Question

1. Is Hershey’s resurgence based on a want or a need?
2. Evaluate the shift in chocolate sales based on benefits and costs that customers perceive.
3. What other products are harmed or helped by the new consumer frugality?

Answer 1

Explanation:

1. Is Harshey's resurgence based on a want or a need the resurgence is based on want since eating chocolate is not for survival but pleasure. If eating chocolate was for survival then the resurgence could be based on need.
2. evaluate the shift in chocolate sales based on benefits and costs that customers perceive. ... The sales has shift positively because the customer enjoys the sweet comforting taste and the sugar high benefit of the chocolate and the chocolate is sold at a low cost that the customer is willing to buy at..
3. The other products that are harmed by consumer frugality are: luxury goods such as cars, diamonds, jewelry etc., branded clothing, eating out, entertainment products etc

Answer 2

1. Is Hershey's resurgence based on a want or a need the resurgence is based on want since eating chocolate is not for survival but for pleasure. If eating chocolate was for survival then the resurgence could be based on need.

2. Customers are very choosy and they pick up things that are beneficial for them and they have a  needs and desire for buying it. They prefer to buy chocolates from which they perceive value at affordable costs.

3. The other products that are harmed by consumer frugality are: luxury goods such as cars, diamonds, jewelry, etc., branded clothing, eating out, entertainment products, etc.