1. It links a person, product, or an idea to a negative symbol. 2. It directs an appeal to groups held together already by common ties. 3. It endorses an idea or a product by a famous person. 4. It identifies a product or an idea within a locality or country. а. 5. It manipulates information so that one product looks better than the other.
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Public Relations: Getting Attention to Polish Your Image
Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups, and people it serves. Unlike advertising, which tries to create favorable impressions through paid messages, public relations does not pay for attention and publicity. Instead, PR strives to earn a favorable image by drawing attention to newsworthy and attention-worthy activities of the organization and its customers. For this reason, PR is often referred to as “free advertising.”
In fact, PR is not a costless form of promotion. It requires salaries to be paid to people who oversee and execute PR strategy. It also involves expenses associated with events, sponsorships and other PR-related activities.
The Purpose of Public Relations
Like advertising, public
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