Question

1.jelaskan kaedah yang boleh digunakan oleh sesebuah perniagaan bagi memenuhi keperluan dan kehendak pengguna yang tidak terhad

2. peranan penjual dan pembeli dalam memacu pertumbuhan perniagaan secara keseluruhan di malaysia.

3. nyatakan sumbangan yang boleh diberikan oleh perniaga kepada masyarakat

Answer 1

(1)
Define your target market

The first step you need to take is to define your target market. Having a clear profile of your target customers will help you weed out the ‘maybes’ and ‘nevers’, and ensure that your marketing activities are targeted and cost-effective.

Take some time to note down the following about your target audience:

Demographics – who are they? What is their age, gender, profession and income etc.Psychographics – How do they think? What are their interests, values, attitudes, likes and dislikes etc?Behavioural – What do they do? How do they consume media? Is it online or offline? What sites or publications?

It’s worth taking an extra step and thinking about what your bullseye target market looks like. To do this, write a short statement which describes your perfect customer.

Reach your target market

You now need to give consideration to how you are going to reach your target audience. Having spent time on profiling your target market, you should find this step of the process much easier. To maximise your marketing investment, you need to fish where the fish are!

Some simple examples – if your target audience are 25-35 year-old busy professionals, think about social media and online platforms, as these are mediums that this demographic actively engage with. Alternatively, if your products or services are aimed at 55-65 year-olds who are largely retired, you may want to opt for print publications that you know this demographic like to read.

Whether you decide on online or offline advertising, remember to ask advertising managers for a breakdown of the demographic profile of their readers. This information will help you to make decisions about allocating your marketing funds effectively.

Note also that no matter who your target audience are, you need to ensure that your content not only reaches them, but also engages with them (‘how to write engaging content’ is a topic for another day!).

Identify what type of customers they are

With each marketing outreach you undertake, remember to also think about the type of customers you are trying to connect with. Are they existing, new, lapsed or repertoire customers (repertoire customers are those who are not loyal to one brand, but who may be influenced by things like promotional offers)? This will impact on the messaging and tone that you adopt for your communications.

(2)

E-commerce is a business issue rather than a technology issue. It further says that e-commerce improves the way business is undertaken with customers, other businesses and government. It involves number of forms, varying level of cost and complexity, depending on business need. Businesses can use e-mail as a rapid and reliable way to communicate with suppliers or to receive and respond to customer queries like quotations, product information, accept orders, execute deliveries, and collect dues from the customers. E-commerce can also improve the operations through greater use of electronic bookkeeping and records management. Supplies received through internet placement reduces the storage cost, space and serves its customers faster and more effectively. On line banking services such as electronic bill payment, funds transfer and payroll management improves the efficiency of the business. These services are offered by most of the financial institutions. E-commerce need not confine to business alone but also includes media sector such as telephone, television and electronic payments. The greatest feature of the internet is the absence of intermediaries. The manufacturers are able to sell their products relatively easily to buyers via the internet. In addition, software and digital content such as music not only can be sold but ca be "shipped" via the internet, such transactions bypass all intermediaries in conventional distribution channels. But in the place of intermediaries a new type of intermediary business that is distinctive of the internet is emerging.(3)I would argue that the role of business has always been the same, to build and maintain the condition of well being