Question

1. Lead generation is in sales​

Answer 1

Answer:

Lead generation is the process of sourcing sales leads e.g. buying lists. For companies heavily focus on inbound, it is the creation of awareness and the initiation of a person or company's interest into your company's product or service.

Answer 2

Answer:

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. ... The opportunity then has to undergo multiple sales stages before the deal is won.

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