1. List the significant events and the moments of truth that you have experienced. 2. How do they relate to managing the guest experience in hospitality organization
Answers
Answer:
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Explanation:
In the Hospitality industry, there are a minimum of twenty or thirty moments of truth in its provision of service. A moment of truth is when an interaction occurs between a customer and the service provider that can leave a lasting positive or negative impression on a customer.
Moments of truth in a hotel, for example, will undoubtedly include (but not be limited to) booking the room, check-in, check-out, dinner reservations, dinner ordering, dinner presentation, eating (quality and quantity of food) and laundry receipt.
Understanding the moments of truth that are important to an organisation’s customers – by segment – is the key to understanding what is good customer service.
Completing customer satisfaction surveys is not a reliable way of determining moments of truth for two reasons.