1) Lorange and colleague have suggested 1 point
four generic reasons for forming strategic alliances.
What are the dimensions around which these
suggestions are centered?
The strategic importance of the business unit
to the parent company
The competitive position of the business
None of the above are correct dimensions
Both of the above are correct dimensions
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Explanation:
Among the various options given in question statement the correct option is the second one.
A strategic alliance done between two parties aims at combining their resources to work together towards expansion of the business and to combine their customers and hence gain a competitive position or hold in the business. They also aim to share resources to gain technical edge in the market
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