1) Mr. Tony Fernandes, a businessman is launching a washing machine in the
market with modern technology and 100% dryer facility. He works hard to
launch it in the market.
a. What kind of promotional activities Mr.Tony has to do before
launching the product?
b. Name any one customer service, Mr. Tony has to offer to the
customers after selling washing machine.
C. Name any one variable of marketing mix.
Answers
Answer:
Mr. Tony Fernandes, a businessman is launching a washing machine in the market with modern technology and 100% dryer facility. He works hard to launch it in the market
(a) Following are the promotional activities that Mr. Tony would have to do before launching the washing machine in the market:-
1) Mr. Tony can promote the washing machine on the website of his company/business.
2) Mr. Tony can give advertisements in the newspapers as well as on Television describing the newly launched washing machine.
3) Mr. Tony can post blogs/videos about the amazing facilities provided by the new washing machine.
4) Mr. Tony can provide attractive pre-sale offers on the launch of the washing machines and provide free demos in supermarkets or departmental stores.
(b) User training
Free user training is a part of after-sales services. Since a product like a washing machine can be a bit tricky for first-time users, Mr. Tony would have to send one of his employees to guide the buyer of the product.
(c) Promotion
Promotion as a variable of the marketing mix is used to advertise and strategize to promote and increase sales of the product.