1. Next time you go to a store, take a minute to look at all the things that
are trying to grab your attention. Whether it’s convenience, good service
or finding the best deals, store owners want to know what attracts you to
their stores, and what it takes to keep you coming back. Turns out,
there’s a science to all this.2. With support from the Virginia based National Science Foundation,
computer scientists Rajeev Sharma, Satish Mummareddy and their
colleagues have developed a software that breaks down shopping
behaviour much like websites do. Sharma’s Pennsylvania based
company, Video Mining, uses overhead cameras to put together a top
down view of how people shop and what they buy. “Basically, what
Video Mining does is to use software along with cameras mounted on
the ceiling of stores to track shoppers as they move around the store
and create data that helps us understand how shoppers are shopping”,
explains Sharma.
3. The software can also tabulate how long shoppers take before that
“moment of truth” when they select an item to purchase. Cameras are
positioned directly above and picture resolution is intentionally set low so
that all shoppers remain anonymous. The idea is to show retailers and
manufacturers the best areas in the store to place products, and how to
create a comfortable place for people to shop. “By providing the data to
the retailers and manufacturers”, says Sharma, “they can customise and
design the stores and the shelves and the products to match the
shoppers’ interest.”
4. Sharma identifies trends. For example, people prefer wider aisles
when they shop. Women take a lot longer to shop than men and, except
in a few cases, brand loyalty is not always strong. “What we’re finding is
that in some categories, people are going to the store and making up
their mind right there. You can see people coming in, going between
brands and picking up the product based upon price or other attributes.”
The software is keeping an eye on the shoppers, giving businesses a
scientific leg up in the rat race of figuring out how to best serve their
customers and keep them coming back.
2.1. On the basis of your reading of the passage, answer any four of
the following questions in 30-40 words each. (2×4 = 8)
(i) In the first paragraph, what does the phrase ‘all this’ refer to? (2)
(ii) What are the two most important findings that Sharma has identified
about customer behaviour? (2)
(iii) After installing Sharma’s software, what will store owners be able to
know about designing their stores? (2) Mention the functions that the software initially used to perform. (2)
(v) Why is picture resolution of over head software cameras set low?
2.2. On the basis ofyour reading of the passage, answer any four of
the following. (1×4 = 4)
(i) Which word in the second paragraph is a synonym of the word
‘conduct’? (1)
(ii) Which word in the third paragraph means ‘to alter something to make
it fit someone’s requirements? (1)
(iii) Which word in the fourth paragraph is a synonym of ‘tendencies’? (1)
(iv) Which word/phrase in the fourth paragraph means the same as
‘features’ environment’? (1)
(v) What does ‘rat race’ in paragraph 4 mean?
Answers
Answered by
4
Answer:
An encyclopedia or encyclopaedia is a reference work or compendium providing summaries of knowledge either from all branches or from a particular field or discipline. Encyclopedias are divided into articles or entries that are often arranged alphabetically by article name and sometimes by thematic categories.
plzz mark as Brainliest
Answered by
0
Answer:
in the first paragraph the phrase means to all this refers to the narrator mr James harroit
Similar questions