1
reset answer
Read the passage given below and answer the questions that follow.
w N
Kingfisher Airlines(KFA) on its merger with Air Deccan, retained the name 'Deccan' in the new entity because of its tremendous recall value in the LC segment, hence
the tag 'Simplify Deccan'. Instead, had they directly changed the name to Kingfisher Red, it may have eroded the "loyal customer base that Air Decizan mjpred de la
its 'emotional connect with its customers. At the same time, KFA changed the logo to the Kingfisher bird depicting Vibrancy and adivity. Kirgisher's red and white
replaced Deccan's yellow and blue.
After a period of ten months, when Kingfisher had established the fact that people could associate 'Simplifly Deccan' with Kingfisher by means of the image deres
of the former's crew and fleet, Simplifly Deccan was rebranded to Kingfisher Red, eliminating the Deccan name altogether, and establishing the movement of the
airline towards the Kingfisher 'flying experience'. While Simplify Deccan was a no-frills low-cost carrier, Kingfisher Red highlighted the delight of lying in spite of
offering low fares, keeping up Kingfisher's brand promise. Kingfisher Red offered new features like web check-in, in-flight reading material, and frequent le
programs.
KFA is all set to redefine the low-cost carrier (LCC) segment by using Kingfisher Red as a flanker brand. An exhaustive market survey done by Kingfisher teed that
an average flier even in the low-cost segment expects certain basic services. Kingfisher Red is positioned between a low-cost and full service carrier. It is the curly
airline that offers additional services compared to other traditional low-cost carriers and yet is economical compared to full service camers. Kingfisher Red has caved
for itself a straddle position: low fare flying with the experience of a premium one-a premium low-cost carrier as i proudly calls itset. It hopes to foster loyalty
among its customers through such positioning.
Of late, Kingfisher is offering free wholesome Indian meals on its flights, a move aimed to regain its lost market share from Indigo, which recently replaced Knisher
Red at the top.
Q4 How did Kingfisher try to win back its market share that it lost to Indigo?
Ops: A. By hiring Indigo employees
B. O Free Indian meals on the flight
C. None of the mentioned options
By keeping lowest ticket fares
D.
for the given passage is: how did king fisher try to win back it's market share that it lost to indigo
Answers
Answer:
1
reset answer
Read the passage given below and answer the questions that follow.
w N
Kingfisher Airlines(KFA) on its merger with Air Deccan, retained the name 'Deccan' in the new entity because of its tremendous recall value in the LC segment, hence
the tag 'Simplify Deccan'. Instead, had they directly changed the name to Kingfisher Red, it may have eroded the "loyal customer base that Air Decizan mjpred de la
its 'emotional connect with its customers. At the same time, KFA changed the logo to the Kingfisher bird depicting Vibrancy and adivity. Kirgisher's red and white
replaced Deccan's yellow and blue.
After a period of ten months, when Kingfisher had established the fact that people could associate 'Simplifly Deccan' with Kingfisher by means of the image deres
of the former's crew and fleet, Simplifly Deccan was rebranded to Kingfisher Red, eliminating the Deccan name altogether, and establishing the movement of the
airline towards the Kingfisher 'flying experience'. While Simplify Deccan was a no-frills low-cost carrier, Kingfisher Red highlighted the delight of lying in spite of
offering low fares, keeping up Kingfisher's brand promise. Kingfisher Red offered new features like web check-in, in-flight reading material, and frequent le
programs.
KFA is all set to redefine the low-cost carrier (LCC) segment by using Kingfisher Red as a flanker brand. An exhaustive market survey done by Kingfisher teed that
an average flier even in the low-cost segment expects certain basic services. Kingfisher Red is positioned between a low-cost and full service carrier. It is the curly
airline that offers additional services compared to other traditional low-cost carriers and yet is economical compared to full service camers. Kingfisher Red has caved
for itself a straddle position: low fare flying with the experience of a premium one-a premium low-cost carrier as i proudly calls itset. It hopes to foster loyalty
among its customers through such positioning.
Of late, Kingfisher is offering free wholesome Indian meals on its flights, a move aimed to regain its lost market share from Indigo, which recently replaced Knisher
Red at the top.
Q4 How did Kingfisher try to win back its market share that it lost to Indigo?
Ops: A. By hiring Indigo employees
B. O Free Indian meals on the flight
C. None of the mentioned options
By keeping lowest ticket fares
D.
for the given passage is: how did king fisher try to win back it's market share that it lost to indigo
Answer:
The answer to this question is an option (b) Free Indian meals on the flight.
Explanation:
Kingfisher is offering free wholesome Indian meals on its flights, a move aimed to regain its lost market share from Indigo. It was offering low-fare flying with the experience of a premium one-a premium low-cost carrier to win back the market share that it lost to Indigo. Kingfisher Red is positioned between a low-cost and full-service carrier. It is a curly
airline that offers additional services compared to traditional low-cost carriers and is economical compared to full-service cameras.
#SPJ2