Question

1. State two reasons why you feel added value is important in business.

Answer 1

The key benefits to a business of adding value include:

☆ Charging a higher price.

☆☆Creating a point of difference from the competition.

☆☆☆Protecting from competitors trying to steal customers by charging lower prices.

☆☆☆☆Focusing a business more closely on its target market segment.

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