1. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch?
Answers
Answer:
The 2021 Tesla Model S is a five-passenger electric luxury sedan currently available in two trims: Long Range and Plaid. Previously, Tesla offered a Performance trim but phased it out in favor of the new Plaid trim
Being the marketing consultant I need to follow steps in order to launch the new product for Tesla Model 3.
Explanation:
Here are 8 stages of launching the new product in the market.
1. Identifying the consumer needs; Why consumer will buy the new product?
2. Identify your competitors; How your company and brand is different from other companies and brands?
3. Prototype and testing; To eliminate the kinks, product should be tested before launching among pre decided consumer group.
4. Redesigning the product; After collecting the feedbacks make the necessary changes.
5. Working on the numbers; Defining break even points, profit margins, different costs will be included in this.
6. Pre-marketing actions; Designing E-mail campaigns, product promotion and pre-launching activities are included in it.
7. Supply Chain Management; Work with the vendors and franchisers to meet the demand and inventory management.
8. Collection of feedback; After launching, feedbacks are the best way to improve the product.