Question

1.The 4 P's of a firm's marketing mix consists of
a. product, price, promotion, and place
b. passion, pride, principle, and premium
c. parity, passion, product, and pay
d. place, promotion, passion, and performance

2.Value-based pricing takes a ________-oriented approach.
a. product
b. company
c. customer
d. cost

3.What are the three types of patents?
a. Manufacturing; process; plant
b. Usefulness; purpose; genetic
c. Explicit; implicit; plant
d. Utility; design; plant

4.A ________ franchise is an arrangement in which the franchisor grants to the franchisee the right to
buy its products and use its trade name.
a. product and trademark
b. product extension
c. business format

5.Companies often falter because the founders can't adjust quickly enough to their new roles and
because the firm lacks a "track record" with outside buyers and sellers. This is referred to as the
a. innovator's affliction
b. creator's dilemma
c. liability of newness
d. burden of inexperience

Answer 1

1. A
2. A
3. B
4. C

Answer 2

Answer:

Explanation:

1. (A)