1) The markets for cars and tyres are closely related. The five largest tyre firms used to make 66% of all
tyres. The entry of more than 250 Chinese firms has reduced the global market share of the largest five firms
to less than 50%. This also changed the price elasticity of demand (PED) for individual firms’ tyres. Some of
these firms are state-owned enterprises and some are in the private sector
(a) Explain what effect more firms producing tyres would have on the PED of individual firms’
tyres. [4]
(b) Analyse, using a demand and supply diagram, the effect of an increase in demand for cars on the market
for tyres. [6]
(only Q B)
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