1 TRP is equal to how many viewers? Is it worldwide viewers or Indian viewers?
Answers
Answer:
One TRP is equal to 1 percent of the viewers in a specific minute in the defined city. TRP ratings are measured in each minute. The average across the duration of a program is the final rating of the show or program. The TRP rate is calculated by keeping the numerator as the number of impressions from the sample and the total target audience is designated the role of the denominator and it is multiplied by 100.
If there is an impression of 1,00,000 in the total audience of 10,00,000 then the TRP would be:
1,00,000/ 10,00,000 *100 = 10 TRP Rating
In today’s world, a TRP rating of 3 is considered good and satisfactory. The channel executives and the advertisers will be happy with a steady TRP rating of 3 TRPS’s.
In Television, as mentioned before BARC releases the list of Number of impressions every Thursday.
BARC showed the list of top TRP India. The data of Week 47 from Saturday 21st November 2020 to 27th November i.e., Friday. In the All India Ranking STAR UTSAV topped the list by 1077623 impressions followed by SUN TV with 893761 and STAR PLUS with 855490 impressions.