Question

1. What do you think would happen if the hotel has no commitment to quality service?

2. Discuss the fundamentals of providing excellent services to the tourism and hospitality industry.

Mark you brainliest if you answer this ;)

Answer 1

Answer:

Marketing is a continuous, sequential process through which management plans, researches, implements, controls, and evaluates activities designed to satisfy the customers’ needs and wants, and meet the organization’s objectives. According to Morrison (2010), services marketing “is a concept based on a recognition of the uniqueness of all services; it is a branch of marketing that specifically applies to the service industries”(p. 767).

A hotel that is truly striving to build a “world-class” service culture will make every effort to develop service standards that emphasize exceptional service for every customer. One of the key factors that separate good service from truly exceptional service is consistency.  Consistency means repeatable. A successful hotel general manager needs to be confident that in any given situation, the hotel staff knows how to respond and act appropriately. Whether it’s in the morning or afternoon or evening, whether it’s a weekend or a weekday, rain or shine, and regardless of whom happens to be working that day. In an industry where service is king, the value of delivering a great guest experience is familiar territory to hoteliers.  Less known are the new social and professional realities and innovative technologies that can boost hotel efforts to facilitate an unforgettable guest experience, in an increasingly competitive marketplace. We have highlighted 7 ways to improve service quality at your hotel and ensure you provide exceptional service to your hotel guests each and every :