1. What is objective observation ? Examine its merits and limitations
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Answered by
4
Explanation:
Merits or advantages of observation in marketing research
Real and true. ...
Chances of bias are limited. ...
Better insight into consumer behavior. ...
Lack of competence of the observer. ...
Lack of clarity. ...
Little control over physical situation. ...
Unmanageable data. ...
Possibility of distortion.
Answered by
0
Answer:
Merits or advantages of observation in marketing research
Real and true. ...
Chances of bias are limited. ...
Better insight into consumer behavior. ...
Lack of competence of the observer. ...
Lack of clarity. ...
Little control over physical situation. ...
Unmanageable data. ...
Possibility of distortion.
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