Question

1. What is the general ambience of the advertisement? What mood does it create? How does it do this?
Ans-

2.If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, hair colour, ethnicity, education, occupation, relationships (of one to the other)?
Ans-

3. What does the background tell us? Where is the advertisement taking place and what significance does this background have?
Ans-

4. What action is taking place in the advertisement and what significance does it have? (This might be described as the ad's "plot.")

5.What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.)

6. What is the item being advertised and what role does it play in American culture and society?

7. What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

Answer 1

Answer:

There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated.Explanation: