1. What lessons about DR systems have been learned from natural disasters and terrorist attacks?
2. How do these lessons vary depending on the size of a company, its industry, its customer base, and its geographic location?
3. What are the advantages of cloud computing DR solutions? What are the disadvantages and risks?
Answers
Answer:
these lessons vary depending on the size of a company, its industry, its customer base, and its geographic location?
Answer:
1) When disasters like the Sandy storm happen, we are taught a very important life lesson, and that is to let go of our expectations. Let go of the need to play mental movies on how things should happen, how people should behave, how nature should not be so cruel and how life should not be so unfair.
Explanation:
2)Traditionally, the study of marketing has been based on the transaction. This is because of marketing’s historical ties to economics. In a theoretical, discrete transaction, the buyer and seller do not interact before or after the sale, and price is the determining factor in making the transaction occur. A one-time purchase by a retail lumber yard from a wholesaler as a result of a cold call is basically a discrete transaction, but these sorts of transactions are uncommon in industrial marketing.
If we think of transactions between the buyer and the seller as a continuum, discrete transactions are at one end and relational transactions are at the other. In relational transactions, there are long-term relationships and high levels of cooperation between the buyer and seller.
The post-industrial era is much more relationship-oriented. Firms now recognize the value of repeat purchases and brand loyalty and the nature and complexity of true transaction costs.[3] Paying the lowest price is not always the best choice, because the supplier offering the lowest price might, for example, offer mediocre quality. Also, the process of finding suppliers and engaging in negotiation is costly. By relying on fewer, long-term suppliers, many transaction costs are minimized.
Rapid changes in technology and the competitive environment have forced companies to seek cooperative relationships.[4] Customer demand for quality and performance have increased to the point that firms often must cooperate in order to access the necessary expertise to satisfy those demands. Even though it is somewhat paradoxical, cooperating to compete is becoming essential in today’s global marketplace.[5]
So what is relationship marketing? It has been seen as a rebirth of marketing practices from the pre-industrial age where marketing activities help establish, develop, and maintain relational exchanges.[6],[7] Instead of competition, the direction of relationship marketing is cooperation. Models for effective relationships are sought from social psychological group theory which emphasizes cooperation and social values. In other words, successful, long-lasting business relationships are based on mutual commitment and trust.[8]
It is clear that the day-to-day practice of marketing involves increased cooperation, and evidence suggests the trend will continue (Example 5-1). This is not to say that strong relationships always exist between buyers and suppliers, or even that they should. In fact, companies should concentrate on key customers to develop strong relationships and invest less in minor customers.
3)
Advantage – Cost Reduction
It’s a basic financial principle that profit comes from making more money than you spend. Do you know what doesn’t come cheap? Just about everything related to computers. So when it comes to cloud computing advantages and disadvantages, this is at the top of the whole list for most businesses.
Advantage – Security
In spite of some high-profile cloud data breaches, there are numerous arguments for why cloud computing is more secure than in-house computing.
Advantage – Reliability
Let’s say you have a server. What happens if there’s a hard drive failure? Unless you invested in a redundant array of independent discs (RAID), all of your data and server-based applications become immediately unavailable.
Disadvantage – Downtime
Downtime is perhaps the single greatest disadvantage of cloud computing. We’re not talking about server downtime, but your Internet access going down.
Disadvantage – Security
“Hold on for a second,” you might be thinking. “Didn’t you just say security was an advantage of cloud computing?”
Security, at one level, is an advantage of cloud computing for the reasons discussed above. Security is also a disadvantage at a different level.
Disadvantage – Cloud Service Closes Shop
In a mature industry, you usually deal with one of a handful of known players that offer time-tested, reliable services. Cloud computing is a young industry with lots of companies vying for business. There is a possibility that your cloud provider will run out of money and close their doors forever.