1. What strategic mistakes did Nokia make in the U.S. market?
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Mistake #1: All Hardware No Software. At its core, Nokia was a mobile manufacturing company that needed to be more marketing-savvy. ...
Mistake #2: Lack of Value Proposition. ...
Mistake #3: Inconsistent Marketing 'Voice' ...
Mistake #4: Ignoring the Market
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1.Focusing in hardware and not software.
2.Replacing Symbian OS with Microsoft OS instead of Android OS.
2.Replacing Symbian OS with Microsoft OS instead of Android OS.
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