Question

1. What was the goal of the communication in the case?
2. Identify the communication error (poor task or audience analysis
3. Identify possible solutions or strategies that would have prevented the problem,
Scenario:
As one of the first to enter the field of office automation, Brook Software, Inc. had built a reputation for designing high-quality and user-friendly database and accounting programs for business and industry. When they decided to enter the word-processing market, their engineers designed an effective, versatile, and powerful program that Brook felt sure would outperform any competitor.
To be sure that their new word-processing program was accurately documented, Brook asked the senior program designer to supervise writing the instruction manual. The result was a thorough, accurate and precise description of every detail of the program’s operation.
When Brook began marketing its new word processor, cries for help flooded in from office workers who were so confused by the massive manual that they couldn’t even find out how to get started. Then several business journals reviewed the program and judged it “too complicated” and “difficult to learn.” After an impressive start, sales of the new word processing program plummeted.

Brook eventually put out a new, clearly written training guide that led new users step by step through introductory exercises and told them how to find commands quickly. But the rewrite cost Brook $350,000, a year’s lead in the market, and its reputation for producing easy-to-use business software.

Answer 1

it is the nothing that we know

Answer 2

Answer:

1) The goal of communication is to convey information—and the understanding of that information—from one person or group to another person or group. This communication process is divided into three basic components: A sender transmits a message through a channel to the receiver.

2) the computer

3) anti virus