Question

1- What was the marketing strategy used by MTM to respond the market requirements?
2- What characteristics of MTM differentiate them from other textile firms?
3- Which business module was adopted by MTM?
4- Comment on the financial progress of MTM.​

Answer 1

Answer:

1----Mark to market (MTM) is a method of measuring the fair value of accounts that can fluctuate over time, such as assets and liabilities. Mark to market aims to provide a realistic appraisal of an institution's or company's current financial situation based on current market conditions.

2----Made To Measure (MTM) becomes mass customisation of fit when the appropriate technologies and business processes are employed. One must first determine the features that are to be customised and there must be technology to allow it”. Mike Fralix, President, TC2.