1.Which man should Mr. Ramachandran Choose to head the Marketing Department?
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UNIT 1. CASE STUDY ANALYSIS
ABC Corporation Limited decided in the board of Directors meeting that it would be profitable for the corporation to open its own Marketing Department. Mr. Ramachandran, President has been directed to pick up a person who he feels capable of heading the department, and then putting this person in charge of getting the department on its feet. After considering a number of good men, Mr. Ramachandran has narrowed the field down to two possible choices: Ashok Marwaha and Pramod Kumar.
Ashok Marwaha has a good track record with the company. He was hired eight years ago and through the years he has shown a good deal of drive and initiative in all of his endeavours. Marwaha is an aggressive young man, and he has received the nickname of go-getter in his department. Although Marwaha seems to be more concerned at times with the ends rather than means, he is very efficient and he is considered a good leader by those who work under him. As one worker stated “Although he can get rough with you at times, you always know where you stand with him, and when you have done a good job, he lets you know it “. Marwaha is also credited with accepting full responsibility, in all cases and making quick decisions when action is called for.
ABC Corporation Limited decided in the board of Directors meeting that it would be profitable for the corporation to open its own Marketing Department. Mr. Ramachandran, President has been directed to pick up a person who he feels capable of heading the department, and then putting this person in charge of getting the department on its feet. After considering a number of good men, Mr. Ramachandran has narrowed the field down to two possible choices: Ashok Marwaha and Pramod Kumar.
Ashok Marwaha has a good track record with the company. He was hired eight years ago and through the years he has shown a good deal of drive and initiative in all of his endeavours. Marwaha is an aggressive young man, and he has received the nickname of go-getter in his department. Although Marwaha seems to be more concerned at times with the ends rather than means, he is very efficient and he is considered a good leader by those who work under him. As one worker stated “Although he can get rough with you at times, you always know where you stand with him, and when you have done a good job, he lets you know it “. Marwaha is also credited with accepting full responsibility, in all cases and making quick decisions when action is called for.
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