Question

1. Which of the following factors affect market assessment?
(a) Micro Environment (b) Production Cost
c) Demand
(d) None of the above​

Answer 1

( a ) Micro Environment

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Answer 2

Option(a)Micro Environment

• A Microenvironment is an environment that highly affects the organization, planning, executing, and decision making.
• This does not include the cost needed for production or the demand for the product.
• It includes where the firm is supplying its products, who are their competitors, are the marketing of its products, and the customer or the public.
• It is also known as the internal environment.