1) Write an e-mail to your grandma sharing experience of
Diwali celebrations this year &
how this changed due to COVID
Answers
Answer: When many of the world’s countries went into lockdown in the spring it was difficult to forecast the future. However, one thing that many people pinned their hopes on was that life would return to some semblance of normality for the festivities that are to take place at the latter end of the year. One such festival is Diwali that is this year marked on November 14th.
Covid-19 has caused a health and economic crisis so for brands to remain at the forefront of consumer’s minds they will need to up their game when it comes to communicating the messages they really want to share. Gone (for the time being) are the days of big family get-togethers and with a rise in positive coronavirus cases in India a new law has enforced a ban on any form of firecracker that contributes to pollution and therefore impacts the health of those already struggling to breathe. As consumers shift away from their usual methods of celebrating brands will have to be prepared to follow suit while creating effective campaigns.
With a more meaningful Diwali on the horizon, which will see scaled-back festivities and homemade celebrations, LBB’s Natasha Patel caught up with creatives and planners to hear more about this year’s festival of lights and the messages it’ll bring.
Explanation: Hope this answer will be helpful my dear friend