(10) વણજારા ભારત અને વિશ્વ વચ્ચેની કડીરૂપ હતા. કેવી રીતે ?
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Gardner and Levy (1955) were credited with the introduced of the construct in 1950s, and described its social and psychological nature. The construct had its roots in the discipline of psychology that is why it captured its place in the consumer behavior research.
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