10. Following is (are) the benefits of Marketing research :
(A) Reduction of risk in marketing decisions
(B) Production of new products
(C) Minimisation of cost
(D) All of the above
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D
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(D) All of the above are the benefits of Marketing research.
Marketing research-
- It is the process of researching and analyzing about the problems/issues related to the products launched in a market.
- Market research is another concept and subset of the process of Marketing research where the market is studied before launching a product.
- However, market research is done as the first step, followed by marketing research and later marketing.
- So first the product/market research is done, and later the issues faced by consumers related to the product are studied.
- And that process of Marketing Research includes gathering and studying the after compliments/complaints regarding the product.
- This helps the company is moving on to the production of new products, and minimize/maximization of costs depending on the customer reviews.
- The research acts as a protector and reduces risks for the firm regarding further decisions related to the product.
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