10. ___ refers to closing account with existing agency and switch to another agency.
1.None of the above
2.Creative pitch
3.Accreditation
4.Client turnover
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Answer:
The Creative pitch
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- The percentage of an organization's client base lost during a specific period of time, usually a month or year, is known as customer turnover churn rate, or client turnover.
- Thus, client turnover refers to closing account with existing agency and switching to another agency.
Hence, option D is correct.
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