Question

10. The level of reference group influence varies among

1. Leaders and subordinates
2.Products and brands
3.Manufacturers and Suppliers
4.Product and Price​

Answer 1

Answer:

Leaders and subordinates

Answer 2

The level of reference group influence varies among Leaders and subordinates. (Option 1)

• High level of conformity to the standards of immediate membership groups, such as family and peers.
• The influencer and influenced belong to the same socio-economic group and are both aware of the influence.
• No one outside the influenced reference group are aware of the conformity norms.
• The two parties are one or two recognize the degree of their normative influence.
• Subordinates in their consumption decisions are broadly defined attitudes which a person belongs to not likely to receive membership, despite acting like a member.