Question

10. Which of the following is definition of Marketing given by Philip Kotler.
Marketing is the process by which companies create value for customers & build strong customer
(A)
relationships in order to capture value from customers in return
Marketing is a societal process by which individuals & groups obtain what they need & want through
creating offering & freely exchanging products & services of value with others
Marketing is the activity, set of institutions & processes for creating, communicating, delivering &
(C)
exchanging offerings that have value for customers, clients, partners & society at large
(D) None of the above
(B)​

Answer 1

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